Audience Research - SAMPLE

These are the results I have collected from my general questionnaire and I have tallied them into a frequency table In the Next Post. I have distributed these to diverse members of the audience including my specific target audience, I did this to get a view on what is thought about Islam by both Muslims and Non – Muslims who i am aiming my magazine at, there is also a blank copy of my questionnaire below, I decided to question Ten Muslims and Ten Non – Muslims.

I found out that all Ten Muslims I had Questioned would be interested in some kind of Islamic magazine.

Out of the Ten Non - Muslims i had questioned i found that the majority would not be interested in an Islamic magazine

Out of the ten Muslims i questionned they said that they do not know agreat deal about Islam.

Out of ten Non - Muslims nine said they know little about Islam.

I asked Ten Muslims and Non - Muslims if this magazine were to exist would they buy it nine Muslims said they would.

Five Non - Muslims said they would and five said they would not.

I asked Muslims how much they thought this magazine would cost, eight said it would cost one to two pounds.While two people said two to three pounds.

When i questionned the Non Muslims one person said 1 pound, seven said 1 to 2 pounds and two people said 2 to 3 pounds,

When i quizzed the Muslims whether they would be interested in any other type of religious magazine 4 of them said yes and 6 of them said no.

Whilst the Non - Muslims 6 said yes and 4 said no.

When i questionned ten Muslims on whether this magazine would be offensive if it were to exist 2 said yes if the information given would be represented wrongly and 8 said no.

Whlst 10 people from the Non - Muslims side said No.

Wen the audience were asked to give this type of magazine a genre on the Muslim side five said religious, three said factual, one said lifestyle and one said factual / entertainment.

O the Non - Muslim side nine said religious and one said philosophy.

To members of the muslim audience when asked suggested that they had seen a magazine of this type on the market before whilst eight had said they have not.

On the Non Muslim side all ten quizzed said that they had not seen one like it before.

The results are below.
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Questionnaire

Being a Muslim / Non – Muslim* do you feel that you would be interested in a magazine purely about Islam? (*Please Delete As Appropriate).

YES
NO

Do you consider yourself to know a great deal about Islam?

YES
NO

Would you purchase this magazine if it were to exist / If so why & also what content, alongside information about Islam, would induce you to buy the magazine?

YES
NO




How much would you say this type of magazine would cost?

£1
£1 - £2
£2 - £3
£3 - £4
£5

Would you be interested in any other type of religious magazine / If so please explain below?

YES
NO




What would you like to see in a magazine about Islam if it were to exist / Please state below?



If this magazine were to exist would you find it offensive?

YES
NO

If so what Material / Content would you find offensive?



What genre would you classify this magazine to be?


Have you ever seen a magazine of this kind on the market before?

YES
NO