Product Research – EMEL MAGAZINE 3

This is a contents page from Emel, they seem to cover a diverse amount of topics such as social topics like football which would beof interest to not only Muslims but Non - Muslims as well, they seem to use pictures of people's faces. which possibly some of their competitors may not do, their contents page also seems much more relaxed and has less content thatn other rival Islamic magazines.

Product Research – EMEL MAGAZINE 4

This is an advert from 'Emel' magazine and is about a charity foundation, the verse from the Quran suggests that this magazine can also be serious as well as posibly light hearted, the use of the images of the cloud when related to God is key and as much as the verse from the Quran is as well simply because it touches any Muslims hearts. I wish to produce an advert with such a message as this touches both Muslims and Non - Musilms.

Product Research – EMEL MAGAZINE 5

This is an article from the 'Emel' magazine, the language used and the general structure suggests that this is not as serious as some religious magazines, it also suggests that it does not only cover topics such as religion but also things like football as well, the use of a picture may also suggest that it is not as seriousas some of its rivals.

Product Research – EMEL MAGAZINE 6

This is the type of target audience the 'Emel' Magazine aim their product at, the audience is more general than the 'Al - Jumuah' magazine, thus the language used and the general use of pictures and the layout suggests that it can also be for Non - Muslims as well as Muslims.

Institutional Research – EMEL

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This is general facts about Emel, they tell us their address for the U.K, the telephone number, the email address, their website if you wish to visit it and the main countries they are based in.

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I feel That this media institution is the correct one for my magazine, simply because this is a less serious islamic magazine and more of a lifestyle magazine, although it does cover religious topics, it also covers lifestyle issues as well, which is both important for Muslims and Non - Muslims, i feel that this is the type of magazine a Non - Muslim can pick up and feel comfortable with reading. I feel that it is aimed at both the Non - Muslim and Muslim audience and that the media consumption can be absorbed by the Muslims and the Non - Muslims as the language used is very generalised. This magazine is very good as they consider the ethics, they also have images of Human Beings on the front cover. which emphasises the less seriousness of the magazine. They also seem to hit the generic conventions of an Islamic magazine and they represent Islam and proliferate Islamic knowledge in the correct manner which is exactly what i want to aim for.

Institutional Research – EMEL 2

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This is general information for the Msulim lifestyle magazine Emel, they talk about what kind of magazine it is, they also talk about who launched the magazine and who the partners are.

Institutional Research – EMEL 3

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This is a news review from the independent, they talk about the september 2005 issue. The reviews they have given it are good, the magazine went mainstream and they suggest that this was the first glossy Muslim Lifestyle magazine in britain, they suggest that it went mainstream simply due to popular demand, they also suggest that this an opportunity for Muslims to integrate with other cultures as they are seen as the 'other' and the 'outsider', this is a chance for the true Islam to come out and for diverse members of the audience to learn about Islam, they also suggest that it is aimed at all types of audience from Muslims, to Non - Muslims, women and men. This is very similar to my magazine and this is why i am choosing this media institution to base my magazine on, their ideologies are very similar to mine, both the representation and the ethics they consider are excellent, this is why i beleive that this makes a good media institution for my magazine.

Institutional Research – EMEL 4

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This is a news review from the newspaper the times, they talk about the september 2005 issue. The reviews they have givenare good, the magazine went mainstream and they suggest that this was the first glossy Muslim Lifestyle magazine in britain to achieve this, they suggest that it went mainstream simply due to popular demand, they also suggest that it is aimed at all types of audience from Muslims, to Non - Muslims, women and men. This is very similar to my magazine and this is why i am choosing this media institution to base my magazine on, their ideologies are very similar to mine, both the representation and the ethics they consider are excellent, this is why i beleive that this makes a good media institution for my magazine.

Institutional Research – EMEL 5

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They are describing their type of audience and magazine, they also talk about what is on their website as well, they are asking worldwide businesses and local people to place their adverts with them in the web magazines.

Institutional Research – EMEL 6

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They talk about what they are offering the audience in terms of adverising within their magazine.

Institutional Research – EMEL 7

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They talk about what they are offering the audience in terms of adverising within their magazine.

Institutional Research – EMEL 8

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They are Advertising their magazine and the space available for adverts within their magazine. they suggest that they reach the widest audeience out of any islamic magazine today and that it would be the best option for the audience to advertise in their magazine.

Institutional Research - PAST ISSUES

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This is a print screen of some of the past issues from the company Emel, all of the magazines have similar layouts and are easily recognisable by the audience, they consist of the same structure. I must produce my Prodyct with the same style and layout throughout so that it is recognisable by my target audience.

Institutional Research - EMEL VIDEO

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This is a Video About Emel, they show various different issues and they also go over what sort of topics are going to be in the magazine and compare them to other lifestyle glossy magazines.

Institutional Research - AL - JUMUAH VIDEO

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This is a Video About Al - Jumuah, they show past issues and at the end they seem to advertise their website.

Institutional Research - AL - JUMUAH

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This is general facts about Al - Jumuah, they tell us their address for the U.K, the telephone number, the email address, their website iof you wish to visit it and the main countries they are based in.

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I feel That this media institution is not the correct one for my magazine, simply because this is a very serious islamic magazine, i feel that it is aimed at the Muslim audience and that the media consumption can only be absorbed by the Muslims as they automatically assume that the reader has background knowledge of Islam. However this magazine is very good as they do seem to consider the ethics, they do not have any images of Human Beings on the front cover, or anywhere in the magazine which connotes sensitivity towards the Muslim public. They also seem to hit the generic conventions of an Islamic magazine and they represent Islam and proliferate Islamic knowledge in the correct manner.

Institutional Research - AL - JUMUAH 2

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This is general information about Al - Jumuah magazine, they tell you what type of magazine they are, what subjects and topics they cover, they tell you their target audience. they also tell us that they base their magazine on the quran and the prophets sunnah.

Institutional Research - AL - JUMUAH 3

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This is the details of the members of the team who would handle your advert and where you would need to send it to if you wish to advertise.

Institutional Research - AL - JUMUAH 4

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They are advertising, the advert vancancies, they go into great detail about their advertising propects and the benefits of choosing their magazine to advertise in.

Institutional Research - AL - JUMUAH 5

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This gives the details of the page type, what size it would be and how much it would cost per insert.

Institutional Research - AL - JUMUAH 6

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This is the advert in the magazine, they are asking the public if they would wish to advertise in their magazine, the are giving them the details they need if they wish to do so.

Institutional Research - AL - JUMUAH 7

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This is the advert in the magazine, they are asking the public if they would wish to advertise in their magazine, the are giving them the details they need if they wish to do so.

Institutional Research - AL - JUMUAH 8

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This is the advert in the magazine, they are asking the public if they would wish to advertise in their magazine, they are giving them the details they need if they wish to do so.

Institutional Research - AL - JUMUAH 9

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This refers to the Muslim population within america and suggests that they also aim their magazine at the american public, however i feel that this magazine is not aimed at the Non - Muslim American public and is aimed at the Muslim public, i wish to change this and aim my magazine at both, i will do this by considering diferent types of media consumption and trying to generalise my magazine, adding possibly more images to illustrate my point and try toput my information across so that it can be understood a little easier.

Institutional Research - AL - JUMUAH 10

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This is general information about advertising in Al - Jumuah magazine,

they try to sell there spaces for advertising, they are aiming it at companies and normal people as well.

Institutional Research - AL - JUMUAH 11

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This is the Islamic websites banner advertising, they list the size of an advert, the type and various other things, this is for somebody who wishes to put an advert within this type of magazine.

Institutional Research - AL - JUMUAH 12

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This is a print screen of the online store from the Al - Jumuah website, you are able to browse the website with ease and are able to look at the online store, you can purchase books and magazines about things such as Tajweed and the Quran, this would give the audience diverse information about Islam, however i have found that the problem with this is that the language within these books and magazine seems to be aimed at the Muslim market, they seem to assume that the purchaser must be Muslim or at least have some background knowledge about Islam. This has helped me understand that i must produce a magazine that uses simple language, but is also aimed at people who are Muslim, i will produce a magazine which will be for begginers and Muslims at the same time and this will attract both the Non - Muslim readers and the Muslim readers.

GENERAL - Audience Research - HOW MY RESULTS WILL INFLUENCE MY PRODUCTION

I believe that the results i have found will influence my decision as it has given me an insight into what the audience already knows, i have also found out that the majority of the people i have questionned have said that they feel as though there is a cultural imperialism and that the media institutions are bias, also the media consumption suggests that the information being portrayed about Islam is very negative. I hope that my magazine which is aimed at both Non - Muslims and Muslims will give everyone an insight into the true Islam and will hopefully change their perception, my research that i have done so far has told me my specific target audience and what sort of information i should be distributing, it has also given me an idea into what my magazines front cover should look like and has generally given me good ideas, it is also thought that Muslims themselves within in Britian feel that Islam is being portrayed negatively as well through the British media. My research has also told me that i must be careful of the ethics involved and must hit the generaic conventions of a magazine.

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(HOW TO GAIN INTEREST FROM THE NON - MUSLIM AUDIENCE)...

I INTEND TO GAIN THE ATTENTION OF THE NON - MUSLIM AUDIENCE MEMBERS USING CELEBRITIES WITHIN MY MAGAZINE, I WILL ALSO USE GENERIC LANGUAGE SO THAT THE WIDER AUDIENCE UNDERSTANDS WHAT IS BEING SAID, I WILL ALSO USE MORE PICTURES AS WELL AND I WILL ALSO ANALYSE THE STYLE OF MAGAZINE BY CHOOSING MY COLOUR SCHEME VERY CAREFULLY.

Audience Research - GRAPH - MUSLIM

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This was my first question to the audience for my First piece of Audience Research for the Muslim Members of my target audience, i asked them if they would be interested in a magazine purely about Islam and all ten replies suggested that they would.

Audience Research - GRAPH - MUSLIM 2

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This was my second question to the audience for my First piece of Audience Research for the Muslim Members of my target audience, i asked them if they felt they knew a great deal about Islam, an equal amount said they did and did not know a lot about Islam.

Audience Research - GRAPH - MUSLIM 3

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This was my third question to the audience for my First piece of Audience Research for the Muslim Members of my target audience, i asked them if they would purchase a magazine purely about islam if it were to exist, nine people said they would and one person said they would not.

Audience Research - GRAPH - MUSLIM 4

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This was my fourth question to the audience for my First piece of Audience Research for the Muslim Members of my target audience, i asked them how much they thought this type of magazine would cost, the majority of them said between the regions of one to two pounds.

Audience Research - GRAPH - MUSLIM 5

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This was my Fifth question to the audience for my First piece of Audience Research for the Muslim Members of my target audience, i asked them if they would be interested in any other type of religious magazine, four of the people i questionned said they would whilst the remaining six people said they would not.

Audience Research - GRAPH - MUSLIM 6

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This was my sixth question to the audience for my First piece of Audience Research for the Muslim Members of my target audience, i asked them if this magazine were to exist would they find it offensive, two members said that if the information was portrayed wrongly then they would but eight members suggested they would not find it offensive.

Audience Research - GRAPH - MUSLIM 7

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This was my seventh question to the audience for my First piece of Audience Research for the Muslim Members of my target audience, i asked them if they

were to catergorise this type of magazine into a genre which genre would it be, five members said Religious, three members said factual, one person said lifestyle and one person said factual / entertainment.

Audience Research - GRAPH - MUSLIM 8

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This was my final question to the audience for my First piece of Audience Research for the Muslim Members of my target audience, i asked them if they had ever seen a magazine of this kind on the market before and two people suggested that they had while eight said they had not.

Audience Research - GRAPH - NON MUSLIM

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This was my first question to the audience for my First piece of Audience Research for the Non - Muslim Members of my target audience, i asked them if they would be interested in a magazine purely about Islam, four said yes while the majority said no.

Audience Research - GRAPH - NON MUSLIM 2

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This was my Second question to the audience for my First piece of Audience Research for the Non - Muslim Members of my target audience, i asked them if they

knew a great deal about Islam, one person said that they did and nine people suggested they did not.

Audience Research - GRAPH - NON MUSLIM 3

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This was my third question to the audience for my First piece of Audience Research for the Non - Muslim Members of my target audience, i asked them if they would purchase a magazine about islam if it were to exist, an equal amount said they would and would not purchase this type of magazine.

Audience Research - GRAPH - NON MUSLIM 4

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This was my fourth question to the audience for my First piece of Audience Research for the Non - Muslim Members of my target audience, i asked them how much they thought this magazine would cost, one member said 1 pound, seven people said 1 to 2 pound and two people said 2 to 3 pounds.

Audience Research - GRAPH - NON MUSLIM 5

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This was my fifth question to the audience for my First piece of Audience Research for the Non - Muslim Members of my target audience, i asked them if they would be interested in any other type of religious magazine, six of them suggested they would and four of them suggested they would not.

Audience Research - GRAPH - NON MUSLIM 6

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This was my sixth question to the audience for my First piece of Audience Research for the Non - Muslim Members of my target audience, i asked them if this magazine were to exist would they find it offensive, all ten members said they would not find this type of magazine offensive.

Audience Research - GRAPH - NON MUSLIM 7

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This was my Seventh question to the audience for my First piece of Audience Research for the Non - Muslim Members of my target audience, i asked them if they

were to catergorize this magazine into a genre which genre would it be, nine people suggested Religious and 1 person said philosophy.

Audience Research - GRAPH - NON MUSLIM 8

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This was my final question to the audience for my First piece of Audience Research for my Non - Muslim Members of my target audience, i asked them if they had ever seen a magazine of this kind on the market before and all Ten people that were quizzed had said they have never seen this type of magazine on the market before.

Audience Research 2 - GRAPH - EMEL VS AL - JUMUAH

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This was my first question to the audience for my Second piece of Audience Research, i asked them which Front Cover generally looks the best, the results i recieved were

equal, Five members suggested Emel and Five suggested Al - Jumuah.

Audience Research 2 - GRAPH - EMEL VS AL - JUMUAH 2

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This was my second question to the audience for my Second piece of Audience Research, i asked them which Front cover do they feel is the simplest, the results i recieved were

equal, Five people suggested Emel and five people suggested Al Jumuah.

Audience Research 2 - GRAPH - EMEL VS AL - JUMUAH 3

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This was my Third question to the audience for my Second piece of Audience Research, i asked the audience if they were interested in this type of magazine which one would interest them the most, the results i recieved were equal, five people suggested that Emel would and five people suggested that Al -Jumuah would.

Audience Research 2 - GRAPH - EMEL VS AL - JUMUAH 4

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This was my fourth question to the audience for my Second piece of Audience Research, i showed them two contents pages and asked them which one was easier on the eye, four people suggested that Emel was easier on the eye and six suggested Al - Jumuah was.

Audience Research 2 - GRAPH - EMEL VS AL - JUMUAH 5

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This was my fifth question to the audience for my Second piece of Audience Research, i asked them which magazine looks the most expensive, seven people said that Al - Jumuah did, while three suggested that Emel does. This suggests that Al - Jumuah which i am not basing my magazine on looks the most expensive, so i will have to try to produce a magazine which does look expensive but also had general language.

Audience Research 2 - GRAPH - EMEL VS AL - JUMUAH 6

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This was my final question to the audience for my Second piece of Audience Research, i asked them which Front Cover looked the most formal, the results i recieved were that Emel looked the most formal, this denotes that the less strict magazine is the most formal, which suggests that possibly i should be looking at this institution to produce my magazine as this would suit my target audience a lot more.

Audience Research - SAMPLE

These are the results I have collected from my general questionnaire and I have tallied them into a frequency table In the Next Post. I have distributed these to diverse members of the audience including my specific target audience, I did this to get a view on what is thought about Islam by both Muslims and Non – Muslims who i am aiming my magazine at, there is also a blank copy of my questionnaire below, I decided to question Ten Muslims and Ten Non – Muslims.

I found out that all Ten Muslims I had Questioned would be interested in some kind of Islamic magazine.

Out of the Ten Non - Muslims i had questioned i found that the majority would not be interested in an Islamic magazine

Out of the ten Muslims i questionned they said that they do not know agreat deal about Islam.

Out of ten Non - Muslims nine said they know little about Islam.

I asked Ten Muslims and Non - Muslims if this magazine were to exist would they buy it nine Muslims said they would.

Five Non - Muslims said they would and five said they would not.

I asked Muslims how much they thought this magazine would cost, eight said it would cost one to two pounds.While two people said two to three pounds.

When i questionned the Non Muslims one person said 1 pound, seven said 1 to 2 pounds and two people said 2 to 3 pounds,

When i quizzed the Muslims whether they would be interested in any other type of religious magazine 4 of them said yes and 6 of them said no.

Whilst the Non - Muslims 6 said yes and 4 said no.

When i questionned ten Muslims on whether this magazine would be offensive if it were to exist 2 said yes if the information given would be represented wrongly and 8 said no.

Whlst 10 people from the Non - Muslims side said No.

Wen the audience were asked to give this type of magazine a genre on the Muslim side five said religious, three said factual, one said lifestyle and one said factual / entertainment.

O the Non - Muslim side nine said religious and one said philosophy.

To members of the muslim audience when asked suggested that they had seen a magazine of this type on the market before whilst eight had said they have not.

On the Non Muslim side all ten quizzed said that they had not seen one like it before.

The results are below.
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Questionnaire

Being a Muslim / Non – Muslim* do you feel that you would be interested in a magazine purely about Islam? (*Please Delete As Appropriate).

YES
NO

Do you consider yourself to know a great deal about Islam?

YES
NO

Would you purchase this magazine if it were to exist / If so why & also what content, alongside information about Islam, would induce you to buy the magazine?

YES
NO




How much would you say this type of magazine would cost?

£1
£1 - £2
£2 - £3
£3 - £4
£5

Would you be interested in any other type of religious magazine / If so please explain below?

YES
NO




What would you like to see in a magazine about Islam if it were to exist / Please state below?



If this magazine were to exist would you find it offensive?

YES
NO

If so what Material / Content would you find offensive?



What genre would you classify this magazine to be?


Have you ever seen a magazine of this kind on the market before?

YES
NO

Audience Research - RESULTS - PART 1

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This is Part One of my Tallied results for the first piece of Audience Research i have done, i have produced a questionnaire and distributed it to diverse members of the audience, i have done this to give myself a more simpler way of accessing my results. This also shows me my particular target audience and how they feel that Islam is being portrayed by the two media institutions in comparison with the British media.

Audience Research - RESULTS - PART 2

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This is Part Two of my Tallied results for the first piece of Audience Research i have done, i have produced a questionnaire and distributed it to different members of the audience, i have done this to give myself a more simpler way of accessing my results. This also shows me my particular target audience and how they feel that Islam is being portrayed by the two media institutions in comparison with the British media.

Audience Research - RESULTS - PART 3

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This is Part Three of my Tallied results for the first piece of Audience Research i have done, i have produced a questionnaire and distributed it to diverse members of the audience, i have done this to give myself a more simpler way of accessing my results. This also shows me my particular target audience and how they feel that Islam is being portrayed by the two media institutions in comparison with the British media.